Sole DXB is back for 2022 with some of its most exciting product collaborations to date, backing its status as a thought leader in culture and its
reputation of being home to some of the most exclusive and sought after collabs in the region. Teaming up with some of the world’s most legendary designers, leading fashion houses and sports brands, Sole’s hotly anticipated collaborations and limited edition brand launches will celebrate Arab excellence, pay homage to the festival’s roots, and give guests the exclusive streetwear shopping experience they’ve missed for two years.
Weaving together the theme of the festival with one of the brand’s core DNA touchpoints, streetwear, Sole DXB’s exclusive collaborations will feature the event host, Hassan Hajjaj’s, first-ever apparel collection, as well as exclusive and limited Sole DXB merch featuring headliner, Jorja Smith. A select number of lucky festival-goers will also have the chance to get their hands on the Sole x SONRA limited edition sneaker collection which has seen the Sole team work with an OG from the sneaker world to build a limited-piece collection. There’s also a nod to the Middle East’s football fever with the Sole x Kappa limited edition football kit.
Sole DXB has teamed up with one of the sneaker world’s OGs, Hikmet Sugoer, the man behind the Berlin-born, sustainable sneaker brand, SONRA, to produce a highly limited collection of 100 leather sneakers, to mark the 10-year anniversary of Sole.
Hikmet Sugoer said: “I am feeling honoured to be part of the 10-year anniversary of Sole DXB. Five years ago I released a colourway of my newly founded (2016) brand SONRA at Sole DXB and it was a huge success. And now five years later we are having a project together.”
Moroccan artist and Sole DXB’s 2022 festival host, Hassan Hajjaj will officially launch his Andy Wahloo brand at this year’s event. Hajjaj has embodied the festival’s theme of bringing the story home, literally, with his first-ever apparel collection of t-shirts, hoodies, sweatshirts, pants, leather jackets, varsity jackets, keyrings and accessories, which have been inspired by the eccentric creative’s riad in Morocco. Festival goers will get to experience Hassan’s inspiration first-hand as his collection will be housed in a remake of his very own Moroccan riad.
Inspired by iconic 90s-style vintage R&B and hip-hop t-shirts, this year’s Sole DXB merch will be emblazoned with headliner Jorja Smith and will be available on-site only. With a limited run of just 200 t-shirts, this collection is true Sole memorabilia and a must-have for any Sole DXB fan to mark the festival’s 10 th edition. Guests will be able to watch their merch being produced in real-time as live screen printing will be hosted at the venue.
