The streaming giant has confirmed it will shell out a massive $18 billion on content this year—an 11% increase from last year’s $16.2 billion.
Speaking at the 2025 Morgan Stanley Tech, Media & Telecom Conference, Netflix CFO Spencer Neumann made it clear that the company is still in expansion mode. “We’re not anywhere near a ceiling. I think we are still just getting started,” he told the audience. The hefty investment is all part of a bigger strategy to grow the platform while maintaining strong profit margins.
And so far, the numbers back it up. At the end of 2024, Netflix had 301.6 million paying subscribers worldwide, with an estimated 700 million people watching its content. Despite being available in about 40% of connected TV households globally, Netflix still makes up less than 10% of total TV viewing in the U.S. and other markets—meaning there’s plenty of room to grow.
Neumann emphasized that expansion is the priority, not just keeping things running. “We want to stay in growth mode versus maintenance mode as long as possible,” he said. Netflix’s strategy? More value for subscribers, more local content, and more global hits. Chief Content Officer Bela Bajaria reinforced this, highlighting the company’s commitment to “authentic storytelling” with a focus on creating culturally impactful shows that can also resonate worldwide.
Financially, Netflix has also raised its revenue outlook for 2025 to $43.5 billion–$44.5 billion, a $500 million bump from previous forecasts. However, this push for premium content has also come with price hikes across all plans, announced in January.
With billions being poured into fresh content, it looks like Netflix is gearing up for another big year. Whether it’s original blockbusters, binge-worthy shows, or international hits, one thing is certain—there’s going to be a lot to watch.
